Money Control – Project naming is important exercise practiced by companies to relate the customer psyche. Hiranandani Group project names are inspired from Greek\Roman and Nature

In Mumbai, the trend of naming projects after Greek gods and nature was kicked off by the Hiranandani Group, which came up with Castle Rock, Glendale, Rodas Enclave and Zeus, to cite a few examples. The company intends to continue with the Greek names and nature themes.

Naming of realty projects is an important exercise carried out by the marketing and strategy teams. Most leading developers invest a great deal of psychology and marketing thought in this process. The aim is usually to best convey the value proposition and market positioning of the project in one or a few words. At other times, the goal may be to stir up a certain aspiration in the minds of the target clientele or associate the project with uber-luxury or select global locations

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